Utrecht, the Netherlands, has recently been named Unesco City of Literature and has thus become part of a network with 28 international cities. Their mission is to bring literature to the attention as widely as possible and in an innovative way. This year Utrecht will kick-off with the annual International Literature Festival Utrecht, thé literary festival of the Netherlands.
With the campaign, we wanted to show Utecht as a literature city and also show the versatility of literature. The ‘L’ in the logo serves as a playful element in the branding and is applied in various ways. This results in a colourful visual language that is inspired by literature and makes a connection with the city.