Utrecht School of Arts

Branding, strategy and website development for the pre-incubator HKU X.

Webdevelopment: Robbert Lokhorst

  • identity

  • print

  • web

HKU X is a place where Utrecht School of the Arts alumni can continue with their business or graduation project. Working with coaches, partners and other participants enables them to take their project and ambitions to the next level. It’s an opportunity to discover their own potential and that of others.

X marks the start

The branding focuses on working together and making new connections to create new insights. The logo reflects this by connecting the letters to each other to form a new shape. The participants are the heart of HKU X and its branding. We developed simple guidelines with which the participants can create their own HKU X designs. By connecting participants with the branding, innovative results are created.

By and for participants

In addition to practical information, the website also offers participants the opportunity to create a showcase page where they can share the progress of their project.

Multiply your potential, talent and network

For the kick-off campaign, we designed three fluorescent posters with the logo and and one of the payoffs. During the final exhibition, prominent places at different academy locations were filled with posters to reach as many graduates as possible.

Grand opening

They introduced the first group of participants during the festive grand opening.